10/7/2023 0 Comments Dia and co nameIt was followed by first Dia stores in Greece in 1995, in Argentina in 1997 and in Turkey in 1999.ĭia was acquired by Carrefour Group in 2000. In the 1990s, international expansion began with the acquisition of Minipreço in Portugal in 1993. The DIA chain was created in Spain in 1979 with the opening of its first store on Calle Valderrodrigo 10, in the Madrid urbanization of Saconia. Its policy of communication is based on mass media campaigns as well as periodic flyers featuring products which are on special sale. ![]() Costs are also reduced by limiting the choice of products to a narrow selection of European brand name and white-label Dia brand goods. The furniture and decoration of the store are minimal. Overview ĭia is a discount supermarket chain which follows a policy of reduction of prices by means of minimizing operational costs. Dia also markets up to 7,500 Dia branded products internationally. Īt the end of 2021 it had 5.937 stores, of which 2,738 in Spain, 499 in Portugal, 912 in Argentina and 737 in Brazil, 46 distribution warehouses and approximately 38,573 employees, with a turnover of 6.6 billion Euros. It has also operates 1.051 Clarel beauty stores in Spain. The Company operates under DIA brand in Spain, Argentina and Brazil and under Minipreço brand in Portugal. DIA is the largest franchiser company in Spain and the fourth largest food sector franchiser in Europe. ![]() ( DIA) is a Spanish multinational hard-discount supermarket chain founded in 1979. Distribuidora Internacional de Alimentación, S.A.
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